Biblioteca de Investigación
Nuestra biblioteca incluye los Reportes de Resumen de la Encuesta más recientes sobre temas de marketing populares de nuestra serie mensual de investigación. Las tablas e ideas contenidas en estos informes representan las opiniones de todos los influyentes de marketing que responden a la encuesta correspondiente. Los segmentos específicos de los encuestados son reportados por separado y exclusivamente por nuestros Socios de Investigación participantes.
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Haz clic en un Título a continuación descarga el PDF del Informe de Resumen de la Encuesta.
Marketing Data Quality Trends – Latest Report!
Quality marketing data enables the targeting of customers you want with the information they want. But how do marketers plan to improve their data quality in the year ahead?
Creating an effective digital marketing plan relies on adapting to constant change through continuous improvement. But what strategies and tactics will drive digital marketing success in the year ahead?
Search Engine Optimization plays an essential role in marketing success. But SEO success factors are constantly changing. So what will an effective SEO strategy look like in the year ahead?
Investing in marketing technology is essential because, today, nearly every type of marketing is technology-driven. But how do you know if your investment is paying off?
Strategically, increasing engagement with prospects and customers is a critical email marketing priority. But what tactics are marketers using to achieve this important goal?
Lead generation continues to drive new business in 2016. But how are marketers improving the quality – while increasing the quantity – of leads generated?
Experiencing a personalized online interaction is a major expectation of prospects and customers today. But what are savvy companies doing to address this important data-driven marketing goal?
Creating compelling content of interest to prospects and customers is one of the hallmarks of a successful content marketing strategy. But what else are savvy companies doing to achieve content marketing success?
Conversion Rate Optimization (CRO) is a systematic approach to maximizing the completed calls-to-action on a website. But how are companies converting more website visitors to leads and revenue?
Prospect and customer data drives just about everything in marketing today, including ROI. But how are organizations managing marketing data to achieve success?
Marketing Automation systems manage processes and data across channels to streamline complex marketing programs. How are companies using this technology to achieve success?
Email has become the most prolific marketing channel. Consequently, a successful email list strategy is crucial to the overall performance of marketing. But what are the most significant barriers to the success of an email list strategy, and how are marketers overcoming them?
Now more than ever, an effective lead nurturing strategy requires precisely targeted messaging delivered across multiple marketing channels and devices. How are companies overcoming these challenging new obstacles to lead nurturing success?
Creating compelling content for social media marketing purposes is not only the most effective tactic used, it is also the most difficult tactic to execute. What types of content are marketers using and how are they using them to achieve objectives?
Video is proving to be one of the most effective types of content marketers are using to achieve their objectives. However, challenging obstacles continue to hinder video marketing performance. What strategies are overcoming these obstacles and optimizing video marketing performance?
Converting landing page visitors to leads and/or customers is the cornerstone of online marketing. Landing page optimization (LPO) is the process of maximizing conversion rates from landing pages. How are marketers optimizing the performance of landing pages dedicated to conversion?